When the world gives us a year peppered with challenges, we like to take a cue from our Spanish friends. This holiday promo came with a recipe for paella which reminds us how a little inspiration can turn the ingredients at hand into a satisfying creation that warms the hearts of those around us.
To complement the cooking process, we designed aprons that played off of fun food sayings or food haikus. I came up with a way to use the apron to package itself so that we don't have to use more materials than what's necessary. I was able to fold the apron so the booklet stayed put with the paella image peeking through and also used the neck strap of the apron as the handle of the packaging.